http://wordsworthwriter.com/wordpress Fri, 03 Aug 2007 16:08:34 +0000 http://backend.userland.com/rss092 en Whether you have an established business or you’re just starting out, it’s logically important to make a good first impression on potential clients or referral sources. At a recent networking meeting, I was introduced to a contractor who was just starting to market his company. Looking at his ... http://wordsworthwriter.com/wordpress/2007/08/03/put-your-best-copy-forward/ Over the past few months, I have met with several clients who ask me to review their copy and make improvements. Invariably, their marketing piece describes the features of their products or services and talks about the company, their history, etc. While informative, the copy focuses on ... http://wordsworthwriter.com/wordpress/2007/07/24/focus-on-the-benefits-not-the-features/ Wow! Looks like it’s been quite a while since I’ve “blogged”. Been very busy though and with some recent elective surgery I had in late February, just haven’t had the time to jot any notes here. One nice result of my time away from work (resting and ... http://wordsworthwriter.com/wordpress/2007/03/28/next-post/ White Papers used to be found primarily in the world of technology, where a new process or product needed to be explained to end-users and the applicability to the end-users need(s). Today, white papers are increasing found in mainstream marketing to explain and illustrate why a particular process, product ... http://wordsworthwriter.com/wordpress/2006/11/01/why-white-papers-can-be-an-effective-marketing-tool/ This is the first post to the Wordsworth blog. http://wordsworthwriter.com/wordpress/2006/09/28/first-post/