Whether you have an established business or you’re just starting out, it’s logically important to make a good first impression on potential clients or referral sources. At a recent networking meeting, I was introduced to a contractor who was just starting to market his company. Looking at his “brochure card”, it was immediately […]

Over the past few months, I have met with several clients who ask me to review their copy and make improvements. Invariably, their marketing piece describes the features of their products or services and talks about the company, their history, etc. While informative, the copy focuses on the wrong target; the company. […]

Newsletters can be an effective client communication tool, but if they’re dull, unimaginative or even sloppily slapped together, they can create negative perceptions about your business and your own professionalism. Good newsletters, however, can increase your sales, improve goodwill, and set you apart from the competition.

White Papers used to be found primarily in the world of technology, where a new process or product needed to be explained to end-users and the applicability to the end-users need(s). Today, white papers are increasing found in mainstream marketing to explain and illustrate why a particular process, product or even service may be […]

This is the first post to the Wordsworth blog.