Whether you have an established business or you’re just starting out, it’s logically important to make a good first impression on potential clients or referral sources. At a recent networking meeting, I was introduced to a contractor who was just starting to market his company. Looking at his “brochure card”, it was immediately apparent to me that he could have a tough time getting started.

On his brochure card, there were no less than a dozen grammatical or punctuation mistakes, not including the curious font changes throughout the copy. If you were a potential customer looking for a contractor, (where building specifications and measurements need to be pretty exact), it’s not exactly a good impression to see numerous and obvious mistakes in the marketing material. Naturally, you might think, “If this is the attention (or lack of ) they give to their marketing materials, what does this indicate about their work?”. Of course, your thoughts would be justified.

It doesn’t matter if you are a contractor, carpenter, brick layer or business executive. If you want more clients and/or customers, your marketing materials need to present your business, its services and (most importantly), the direct benefits to your target market in the best possible manner. Getting your copy right is a good first step.

Take a look at your marketing materials. Are they broadcasting the right message to your customers? If not, or if the materials are not bringing in the business, give me a call at (401) 842-8151 or email: kevin@wordsworthwriter.com and perhaps together we can create a better first impression for you and your business. Thanks for taking the time to read this blog. I hope it was helpful.

This entry was posted on Friday, August 3rd, 2007 at 12:08 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.